Amazon Bazaar grows ~3X in Maharashtra with Pune amongst top cities
Amazon Great Indian Festival 2026 opens to a historic start
• Amazon Great Indian Festival 2026 records more than 440 million+ visits in the first two days
• Premiumisation and value commerce with Amazon Bazaar emerge as two distinct buying trends
• Pune records the highest number of new customers shopping for the first time on Amazon Bazaar in Maharashtra
• From Mumbai to Nagpur, Nashik to Aurangabad, orders surge almost 3X YoY across Maharashtra
Pune, October 14, 2026: The Amazon Great Indian Festival 2026 is off to a historic start, recording over 440 million visits in the first two days – the highest ever in the history of Amazon.in. Customers are ordering 100% more products year-on-year, with close to 100% growth in new customers, as premiumisation takes centre stage across categories. Alongside this premiumisation wave, value commerce is emerging as a clear trend. Amazon Bazaar, Amazon’s value shopping experience with over 3 crore products priced under INR 500, has recorded a 2.5X spike in orders during the opening hours of the festival (vs a regular business day). Additionally, Pune has emerged as one of the fastest growing cities in Maharashtra for Amazon Bazaar, reflecting strong demand for affordable and reliable products across Maharashtra and Bharat.
Commenting on the announcement, Abhimanyu Kothari, Product Head – Amazon Bazaar, Amazon India, said: “This Amazon Great Indian Festival, we’re seeing clear trends in premiumisation and value commerce. Amazon Bazaar is focused on building selection that serves the real needs of value-conscious customers, listening closely to what they want and bringing in the right products across categories. In Maharashtra, we are seeing almost 3X growth year-on-year in order volumes and a 1.5X increase in new customers, with cities such as Pune, Nagpur, Aurangabad and Nashik increasingly turning to Amazon Bazaar for everyday needs. In Pune, customers are shopping across categories like Home & Kitchen, Women’s Fashion, and Electronics, all seeing strong multi-fold growth YoY.”
Talking about the Amazon Great Indian Festival, Abhimanyu Kothari added, “This Amazon Great Indian Festival, customers are buying everything from fairy lights, pre-draped sarees, bandhni potlis, mirror work juttis and chaniya cholis, reaffirming a strong preference for Amazon’s trusted affordability proposition.”
Amazon Bazaar continues to empower sellers with a 0% commission model and simplified onboarding, fueling a 2X growth in the Bazaar seller base and a 1.5X increase in product selection YoY in Maharashtra. The state is home to over 2,20,000 sellers on Amazon.in, supported by a robust infrastructure of 8 fulfilment centres, 6 sortation centres, nearly 2,762 Hub delivery partners, and 218 delivery stations.
The Amazon Great Indian Festival 2026 is now live on Amazon.in, with Amazon Bazaar offering up to 70% off across fashion, beauty, kitchen, home, and more, along with extra cashback. Customers can enjoy unbeatable prices starting at just INR 39, featuring over 5 lakh products under INR 99 with free delivery, and crores of festive favourites across fashion, beauty, home, and kitchen, all under INR 499. The best-priced items are marked with the Bazaar badge, offering customers up to 10% cashback (up to INR 100) on purchases of 2 or more items. New customers can enjoy an unprecedented 35% cashback offer (up to INR 150) on their first order. During the festive season, customers can also avail a 10% instant discount on SBI Credit and Debit Cards and EMI transactions. Amazon Bazaar now offers an expanded selection of over 3 crore products, with more than 80% priced below INR 300. Since its launch in 2024, Amazon Bazaar has seen an 8X increase in shoppers from tier 2 and tier 3 cities, which now account for over 65% of its orders.